I think everyone has received a sales call where they are trying to sound all buddy, buddy and you know they simply want your money. They don’t know much about you or your company, but they are telling that they can solve your problem. Are you offended by their interruption? I am, because I know they don’t care about me. Their motivation is strictly selfish.
Desperate or uneducated salespeople are like hungry lions. They view you, the customer, the same way a lion sees an antelope. They will chase you until you are exhausted and give up, or until you out run them by sending your calls to voicemail, the greatest diversionary invention known to man.
You are not motivated to give them your time, because they have not indicated they care about you. They have not done their research. They have no idea what you need. They just know they need to sell X number of widgets. They don’t care if you need them. They need to make a sale.
While working as a project manager, I had suppliers who took us to lunch, to pro sporting events and some even paid for vacations. Ah the good old days. Though I enjoyed the perks, I bought from companies who had reasonable pricing and good service. I always tried to give my business to suppliers who helped me solve problems. Why, because they cared about me. They wanted to see me become successful. Those companies did not get all of my business. At times their price was too high for that project or they did not have the right equipment, but they got the lion share of my business.
I have tried to stop doing business with companies who don’t care about me. Too often their low price and quality have cost me money, time and embarrassment. If you want loyal customers, learn how to become their hero. Don’t sell them. Instead meet their needs and supply them with the best customer service they have ever known. They will love you for it!
Ken Bear Cole
A Second Look Business Consulting LLC
