A Second Look Business Consultingtaker http://asecondlookbizconsulting.com Wed, 11 Aug 2010 18:04:25 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Are You Giving or Taking? http://asecondlookbizconsulting.com/are-you-giving-or-taking/ http://asecondlookbizconsulting.com/are-you-giving-or-taking/#comments Sun, 07 Mar 2010 18:38:30 +0000 Ken http://asecondlookbizconsulting.com/?p=398 Most people hate to be sold something. Consumers like to buy and they would rather buy from those willing to help rather then sell them. That is why so many people dread buying a car. They hate dealing with those creatures, which were formed from some sort of slimy ooze caused by decaying matter. You know, a car salesperson. They look nice, but soon they will try to trap you into buying a car you don’t want and can’t afford.

Motivation is critical in determining a marketing plan. Are you just interested in a sale, or do you actually care about your customer. If your eye is on the money you will make, I classify you as a Taker. Your goal is to separate your customer from the money it takes to purchase your product or services. Your focus is predominately on the $.

A Giver is much more interested in fulfilling the customer’s needs. Givers understand that a customer-focused relationship will benefit them more in the long run. I always offer a no-charge consultation to any potential client. Sometimes I recommend that they not hire me at that time. They have other pressing needs and decisions to make before considering paying for my services. Some need legal counsel. Others need financing. These are areas that I am not qualified to provide good advise, so I try to refer them to other professionals. Many return to me later as clients because I showed them that I am interested in their success. I have earned their trust and respect.

Become a Giver and your customers will love you for it!

Ken Bear Cole

A Second Look Business Consulting LLC

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