There are numerous companies offering you a first page listing if you pay for their services. What you will discover, is that they may not be that be able to meet your expectations. The truth is you already have one if you have a website. If you type in your web address on a Google search, you will find yourself on the first page.

So what does it really take?

• It Takes Time. Google protects their reputation by looking for sites, which are relevant to what people are searching. That means your new 5-page site needs to prove itself. It will take a little time for that to happen.
• The Target Keeps Moving. Google and other search engines are constantly re-defining what’s most important to their audience. So your website needs to be treated like a living and breathing animal. It needs frequent attention. If your site was built two years ago and has not been updated since, it might as well be posted on the moon!
• You may need professional help. There are good honest techies who will help you for a fee. The good ones will provide you with provable info, not just a sales pitch. They should also be able to offer a volume of info on how the ranking system works. You will be paying for a professional so ask him to PROVE IT!

I’ve done all that, so why isn’t my phone ringing more? The market has shifted from buyers to investigators or lookers. People are taking more time researching prior to purchasing these days. If your website appears professional, you should be in the running, when your customer decides to purchase.

Ken Bear Cole

A Second Look Business Consulting LLC