With over 10,000 people out of work, the scammers are refining their tactics. Some companies are becoming quite crafty utilizing magazines, which only promotes their company or product. It looks like a magazine you would find at Borders or your local 7-11. But this is actually a propaganda piece. Most of the articles are about one company or group of products. There is little other advertising. That should raise a red flag. Magazines make their money by selling advertising. But you are unaware that this piece is a marketing tool. It does not need additional ad space because the featured company paid to have it printed. I call that deceptive and dishonest. If you find such a piece, disregard the information inside.

If a free website is provided, make sure it is fully Search Engine Optimized (SEO). To check, type in your company name into a Google Search. If you do not come up, it is not SEO compatible, which means it will be difficult for your customers to find you in the Internet. This site is designed to promote the main company, not your company.

Our politicians have coined the term “spin”, which is just a new way of presenting deceit. They are not interested in the truth, they are interested is looking good. Both politicians and marketers, who utilize these forms of deception, should be exposed and shunned. Watch your back if you choose to do business with these scoundrels. They have already proven to be deceptive. So, don’t be surprised when things don’t quite workout as they were explained to you.

Ken Bear Cole

A Second Look Business Consulting LLC