I had a college professor who had a problem when he took a certain class. He turned in papers and received a low grade. He knew that a Grad Student was probably reading and grading the papers, so he needed to get his paper noticed by the professor. He knew that his instructor was born in and was raised France. So he decided to enlist the services of another student who translated his next paper into French. He was hoping that the Grad Student could not read French, so it would need to be read by the class professor. His strategy worked! He received a much higher grade because he learned how to bypass the Gatekeeper.

A valuable customer or job is worth a little extra research and effort. We are fortunate to have the power of cyberspace to gather much needed data for forming a plan.

A certain salesperson, I will call Tom, was out of work and funds were drying up fast. He had sent out hundreds of resumes with little response. So he decided to circumvent the system. Apparently many HR departments are using software programs, which search resumes for certain key words and phrases and delete those not fitting the parameters. That still left a high number of competitors for a single job opening.

Tom needed to thin the crowd if he wanted to get back to work. So he enlisted a friend and produced a three-minuet video, which included a power point presentation. They need to hire a salesman, so he presented himself as a product to the company. All the other applicants were represented by non-visual data on a resume. Tom became life and found a job.

So what are you doing to become distinctive and unique?

Ken Bear Cole

A Second Look Business Consulting LLC