I love to study indicators of what is happening in the local economy. Just like a fishing 
bobber, you can accurately predict what is happening under the surface, by what you see in the indicators. Today I spotted a good indicator of improvement as I was driving to one of my client’s offices. There were more trucks on the road today, a lot more trucks. Traffic was slower and more congested. It is not that I love sitting in traffic that excited me, I was excited because it indicated that goods were being sold. There were also more people on the road because they were starting a new job, or headed for an interview.
I believe things are becoming more productive because businesses have decided to make the best of the current market. Some have closed their doors, but others are growing because of the reduced competition. For those who have survived, it is as if, there are more customers. The overall market of consumers may have reduced, but so have the suppliers. Now is a good time to re-evaluate your marketing and increase customer service, because there is new business to be had if you are willing to go after it.
Ken Bear Cole
A Second Look Business Consulting LLC
