Marketing
Submitting Proof
…A friend of mine worked in the home improvement industry, an industry known for scam artists who take a deposit and disappear. To prove his credibility, he composed a two-inch binder full of thank you letters and testimonials about his company. He would plop that beast down on the kitchen table for his perspective customers to read, while he was taking measurements…
Indicators
I believe things are becoming more productive because businesses have decided to make the best of the current market. Some have closed their doors, but others are growing because of the reduced competition. For those who have survived, it is as if, there are more customers. The overall market of consumers may have reduced, but so have the suppliers. Now is a good time to re-evaluate your marketing and increase customer service, because there is new business to be had if you are willing to go after it.
Are You Giving or Taking?
…many people dread buying a car. They hate dealing with those creatures, which were formed from some sort of slimy ooze caused by decaying matter. You know, a car salesperson. They look nice, but soon they will try to trap you into buying a car you don’t want and can’t afford.
Givers understand that a customer-focused relationship will benefit them more in the long run.
What’s Your Motivation?
I think everyone has received a sales call where they are trying to sound all buddy, buddy and you know they simply want your money.
Getting Past The Gatekeepers
…An old cowboy once told me, “If you don’t want to be treated like a cow, get on a horse.” You need to be distinctive or you will be lost in the shuffle.
Three Critical Ingredients To Build A Successful Business
Just like preparing a wonderful food item, your business must have certain ingredents to become successful. A Clear Definition Of What You Offer. Are you selling a product like tires or vitamins or is it something else? A tire store has a wide variety of products because they are filling various customer needs. Some are [...]
Finding Your Niche
Zeroing in on your most profitable customers will save you time and reduce headaches…
…If your customer cannot distinguish your differences they have no reason to single you out.
Are You Chasing Pennies?
Chasing pennies is a game that I sometimes play with my Granddaughter…
…I will toss a penny and she will run after it and return with a big smile. She is proud of herself for finding the penny. She gets excited when I shake the pennies in my hand…